Walkers Max Strong Hot Sauce Blaze 140g (Case of 9)

Product Information

KFC prides itself on its secret recipe of 11 herbs and spices, so after trying these crisps I was desperately scrutinising the ingredients list to try and discern what’s in there. Jonathan Roberts, senior brand manager at Walkers Max, said: “Snacking remains a huge part of day-to-day UK life, and so taste is incredibly important as it remains the number-one driver when it comes to choosing a snack. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement. Walkers MAX has announced the launch of two brand new flavours, Fiery Prawn Cocktail and Hot Sauce Blaze. Which is why I’m quite shocked that these are quite underwhelming… barbecue flavouring is normally quite extreme on its own so I would’ve thought that the max range would’ve done for it.

Walkers MAX aims to prove non-HFSS products don’t compromise Walkers MAX aims to prove non-HFSS products don’t compromise

These certainly are a grand offering to the British Crisp universe - I would say they're definitely a fancy dinner guest snack. Although he is used to spicy ones he said these were definately on the top end of hot and not for anyone who doesnt like heat! The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Snacking remains a huge part of day-to-day UK life, so with consumers looking for healthier snack options, we’re determined to ensure non-HFSS options don’t mean less flavour for MAX consumers.The new products are intended to cater for demand from consumers for exciting new flavours which are non-HFSS (high fat sugar salt), without compromising on taste. A warm peri spice paired with a slight limey-tang reminiscent of the classic flavourings of Portugal's Peri-Peri.

Walkers MAX adds two new non-HFSS flavours - Grocery Gazette Walkers MAX adds two new non-HFSS flavours - Grocery Gazette

These new strong flavours, with lower levels of fat and salt will greatly appeal to this younger generation by delivering maximum flavour. Personally, I partake in KFC Zingers so rarely, that this effort does seem like the right fit to me.The launch comes as a quarter of Brits currently purchase Walkers Max products, with the brand seeing 9% sales growth since 2019. The paprika sings through them, giving us a sweet smokiness on top of of the Chorizo tang - which after enough mouthfuls feels like a pretty intense flavour if you get enough of them that have been heavily seasoned. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Walkers MAX, will be adding two new bold flavours to their MAX Strong range – Fiery Prawn Cocktail and Hot Sauce Blaze.